Download Switch How to Change Things When Change Is Hard
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Why is it so hard to make lasting changes in our companies, in our communities, and in our own livesThe primary obstacle is a conflict thats built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestsellerMade to Stick. Psychologists have discovered that our minds are ruled by two different systemsthe rational mind and the emotional mindthat compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effortbut if it is overcome, change can come quickly.InSwitch, the Heaths show how everyday peopleemployees and managers, parents and nurseshave united both minds and, as a result, achieved dramatic results: The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients. The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping. The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switchshows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline. Change - definition of change by The Free Dictionary change (chnj) v changed changing changes vtr 1 a To cause to be different: change the spelling of a word b To give a completely different form or Switch: How to Change Things When Change Is Hard: Chip Chip Heath and Dan Heath on Switch: How to Change Things When Change Is Hard "Change is hard" "People hate change" Those were two of the most common quotes we heard Change your receptors change your set point / Getting Why is it so hard to make permanent changes to your habits your health and your happiness? Some of the most difficult struggles in life involve losing weight (and At Least Climate Change Will Bring More Icebergs to Climate change threatens to affect everything from the food we eat to straight-up making the planet inhabitable for humanity But our self-wrought apocalypse isnt Heath Brothers - NYT bestselling authors of Made to Stick Decisive for Job Decisions Considering a job switch? Listen to this podcast first Short Answers to Hard Questions About Climate Change - The In the best case that scientists can imagine several things happen: Earth turns out to be less sensitive to greenhouse gases than currently believed How to Abandon Android and Switch to iOS First you need to prepare your Gmail account for the great export Open the Settings tab on the web (click the cog icon then Settings) switch to the Forwarding and How To Fake Your Way Through Conversations About The Youre at a social gathering and the people youre with start talking about games Games youve never played You listen along and laugh and nod but you start How Hard Disks Work HowStuffWorks Nearly every desktop computer and server in use today contains one or more hard-disk drives Every mainframe and supercomputer is normally connected to hundreds of them Tech How To Information eHow Technology keeps you connected everywhere you go helps you capture every moment & makes your life a bit easier; stay up-to-date with tips & tricks from eHow
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